The one true way to design

On strongly held convictions, loosely held

Michael McWatters
UX Collective
Published in
6 min readMay 23, 2023

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It’s time we face facts: there’s really only one way to design. And to design that one way, there’s only one tool we should be using. Moreover, there’s only one process that leads to successful outcomes. And there’s only one set of artifacts worth developing.

Or not.

A large, translucent letter D floating in an almost eerily heaven-like sky.
Artwork by the author

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VP, Product Design at Max | HBO Max. Formerly TED. Better after a nap.